We are seeking a skilled Digital Marketing Associate with 6 months to 1 year of experience to join our marketing team. The ideal candidate will be proficient in SEO, HubSpot, WordPress, data segmentation, and email campaigns, driving brand awareness and lead generation.
Key Responsibilities:
SEO Management:
- Implement SEO strategies to improve search rankings and website traffic.
- Conduct keyword research and on-page optimization.
- Monitor website performance and provide improvement recommendations.
HubSpot Management:
- Optimize HubSpot CRM for accurate data segmentation and management.
- Create and manage marketing automation workflows and lead nurturing campaigns.
- Track and report on key metrics using HubSpot analytics.
Email Campaigns:
- Design and execute email marketing campaigns to engage customers.
- Develop segmented email lists and personalized content.
- Conduct A/B testing and analyze campaign performance.
WordPress Management:
- Manage and update website content using WordPress.
- Ensure website SEO optimization and user experience improvements.
- Troubleshoot minor website issues and coordinate with developers when needed.
Content Marketing:
- Collaborate with the content team to create SEO-friendly content.
- Ensure consistent messaging across all marketing channels.
Data Analysis and Reporting:
- Analyze marketing data to inform strategy and decision-making.
- Prepare regular reports on SEO and email campaign performance.
Qualifications:
- BBA or MBA in Marketing.
- 6 months to 1 year of experience in digital marketing, focusing on SEO, HubSpot, WordPress, and email campaigns.
- Strong analytical skills and proficiency in HubSpot.
- Excellent communication skills in English (compulsory).
- Ability to work in a fast-paced environment.
- HubSpot certifications are a plus.
Location: Lahore
Industry: IT Consultancy